Mask Analysis

The Moths

Using Symbolism and Characterization In the short story â€Å"The Moths† by Helena Maria Viramontes, the creator utilizes imagery and portrayal to paint the area of a young lady in an artistic fiction that has lost her direction and winds up ending up inside her Grandmother through the patterns of life.Through the eyes of an anonymous young lady we remember a past that has both a horrendous consummation and another chain on life; in any case, we don't arrive without first being demonstrated the way, enter â€Å"The Moths†. The writer uses far edges of the light range to connote beginnings and endings by painting a distinctive picture for the peruser: â€Å"There comes when the sun is defiant.Just about when states of mind change, unavoidable periods of a day, advances starting with one shading then onto the next, that hour or moment or second when the sun is at last vanquished, at last sinks into the acknowledgment that it can't with all its capacity to recuperate or c onsume, exist everlastingly, there comes an enlightenment where the sun and earth meet, a last eruption of consuming red orange rage advising us that in spite of the fact that endings are inescapable, they are vital for resurrections, and when the opportunity arrived, exactly when I turned on the light in the kitchen to open Abuelita’s soup, it was presumably then that she died† (Viramontes 4).She discloses to the peruser why the sun causes various shades of red and orange for the duration of the day, the shades themselves speak to a life expectancy of various ages, which turn various hues with the coming seasons â€Å"of the day†, rather than the year, toward the finish of that day the sun kicks the bucket and another moon is conceived instead of that sun, and when a moon passes on the sun is renewed the following day, thus goes the pattern of life. With this the storyteller likewise expresses that â€Å"endings are inevitable† thus when we take a gander at the Grandmother we definitely realize that she will bite the dust since her end is, as the storyteller says â€Å"inevitable†.The last line in the passage is maybe the absolute most significant piece that ties the entirety of the utilization of imagery together. At the point when the storyteller turns the light on, another day has begun as a resurrection brought about by her Grandmothers passing the moon in the story isn't as present as the sun, notwithstanding, we realize that the Grandmother’s name is â€Å"Luna†, which interpreted in the storytellers local tongue of Spanish is â€Å"moon†, we realize her language is Spanish on account of the reliable utilization of Latin terms like; â€Å"Placa†, â€Å"Menudo†, or even â€Å"Heliotrope†, which is a local plant of Peru.Since the moon is the perfect inverse of the sun we can say that, in the human component of the story there is Grandma Luna which is right now at the consummation of her â€Å"moon life† and toward the start of her resurrection towards another day as the â€Å"sun†, the light, as an image of resurrection speaking to the sun, seems once again in the story, where in the wake of her Grandmothers demise, the storyteller is viewing the moths â€Å"fluttering to light†, conveying her Grandmother’s soul to a spot were it can become reborn.I accept that the author’s deliberately picked name of â€Å"Luna† for the Grandmother was in actuality to show the peruser that our demise is inescapable however our resurrection as far as bliss is changeable.Equally significant in the story is the utilization of portrayal to show the peruser precisely who the hero in the story is and what sort of life she is living, we previously read of her sisters and how they act as opposed to the hero: â€Å"I [the narrator] wasn't even pretty or pleasant like my more seasoned sisters and I just couldn't do the young lady things they could do†, the storyteller first obtusely tells the peruser that she is not the same as her sisters and afterward shows the peruser precisely how they are not the equivalent using portrayal, â€Å"My hands were too enormous to deal with the delicacies of stitching or weaving and I generally pricked my fingers or hitched my hued strings on numerous occasions while my sisters chuckled and called me bull hands with their adorable waterlike voices. †. With the entirety of this data we can tell that the storyteller is experiencing issues in her own way and doesn't feel good in her own body, it appears that she is to a greater degree a kid then a young lady as per the principles set out by her mom and father. Be that as it may, can any anyone explain why the storyteller ought to fit in with these gauges? Now we definitely realize that they are rather than one another yet the explanation with regards to for what reason is profound established through one more mean, conformity .Her father is exceptionally given to his strict convictions and needs his family to adjust, â€Å"He would pound his hands on the table, shaking the sugar dish or spilling some espresso and shout that in the event that I didn't go to mass each Sunday to spare my goddamn erring soul, at that point I had no motivation to leave the house, time frame. Punto last. †, the storyteller has issues with this since she wouldn't like to fit in with something she doesn't herself put stock in. The peruser realizes she feels awkward in a congregation since she says â€Å"I was distant from everyone else. I know why I had never returned† when she went to the house of prayer, in this way we are left to the end that the storyteller has a free soul that longs to turn out to be liberated from the convictions that have been gave to her. As it were she is totally different of her whole family, or so we see accordingly far.Grandma Luna is a fascinating character, she doesn't have numerous l ines in the story yet the introduction of her character assumes a significant job with regards to who precisely she is, the place she originated from, where she is going, however much progressively significant, where she is driving the storyteller. The Grandmother’s life matches that of the storyteller in the regard that at some point during her life she was additionally resistant, â€Å"The scars on her back which were as thick as the existence lines on the palms of her hands caused me to acknowledge how little I truly knew about Abuelita†. This line is enlightening to the storyteller, just because she understands that she isn't the only one in her own beliefs.She additionally needs to turn out to be free similar to her Grandmother is, â€Å"I preferred her yard since it was protected by the vines of the chayotes and I could get a decent glance at the individuals and vehicle traffic on Evergreen without them knowing†, she loves the patio on the grounds that the vines are developing in and around her Grandmothers home, she likewise feels ensured by the vines. We likewise realize she thinks about her Grandmother, due to the manner in which she discusses her, â€Å"Really, I told my Ama it was just fair†. Indeed, even before her acknowledgment of Grandma Luna’s insubordination the storyteller felt a solid association with her, however observing the scars she has an extraordinary feeling of why it is that she gets along so well with her Grandmother. They are both particularly similar, and she feels â€Å"safe† around her, â€Å"I [the narrator] consistently felt her dim eye on me.It caused me to feel, in a weird kind of way, protected and watched and not the only one. Like God should make you feel†, the creators decision of the word â€Å"was†, discloses to us that god doesn't cause her to feel safe, rather it is her Grandmother whom she trusts in. The storyteller herself is insubordinate and even discourteo us now and again, anyway her disobedience isn't managed without reason; it is done in view of her own convictions. Her mom and father have solid strict convictions and attempt to drive those convictions upon her, when she wouldn't like to adjust she fakes going to chapel and rather, heads toward her Grandmother’s home where she discovers comfort in helping her Grandmother with her day by day chores.Viramontes decides to keep the storyteller anonymous so the peruser feels like they are assuming the job of the storyteller, in the event that she had named her â€Å"Alice† or â€Å"Lisa†, at that point the crowd probably won't have felt a solid association with the storyteller and the message of resurrection and changing your own psychological status to accomplish a type of edification, might not have been practiced. At long last we understand the reason for the story, it tells about the resurrection any individual can make by changing the manner in which they see t he world. The storyteller saw the world fresh out of the box new without precedent for an alternate light in view of her Grandmother’s passing and resulting resurrection through the moths, conveying her spirit to â€Å"new light†. It’s not from an exacting perspective that the storyteller is conceived once more; rather it’s all the more a psychological status change that the storyteller has experienced, and as a result of that she finds a sense of contentment with herself. The Moths Using Symbolism and Characterization In the short story â€Å"The Moths† by Helena Maria Viramontes, the creator utilizes imagery and portrayal to paint the area of a young lady in a scholarly fiction that has lost her direction and winds up ending up inside her Grandmother through the patterns of life.Through the eyes of an anonymous young lady we remember a past that has both a horrendous completion and another chain on life; in any case, we don't arrive without first being demonstrated the way, enter â€Å"The Moths†. The writer uses furthest edges of the light range to imply beginnings and endings by painting a striking picture for the peruser: â€Å"There comes when the sun is defiant.Just about when dispositions change, inescapable periods of a day, advances starting with one shading then onto the next, that hour or moment or second when the sun is at last crushed, at long last sinks into the acknowledgment that it can't with all its capacity to recuperate or con sume, exist everlastingly, there comes a brightening where the sun and earth meet, a last eruption of consuming red orange rage advising us that despite the fact that endings are unavoidable, they are vital for resurrections, and when the opportunity arrived, exactly when I turned on the light in the kitchen to open Abuelita’s soup, it was most likely then that

Life After College

Life After College Life After College: What Is the Secret of Success? Home›Tips for Students›Life After College: What Is the Secret of Success? Tips for StudentsHow to find a good job after graduationUndoubtedly, there are a lot of stories about the difficulties experienced by former students after college. Indeed, finding a good job after college graduation is not an easy thing to do: some of them are too tough, some have an uncomfortable schedule, and some are just paid badly. It is not a surprise; even the studying process is not a cup of tea for many students. Therefore, it would be great to have a certain plan of actions, which could help the individual to organize life after graduation in a proper way.Do not concentrate on the gradesThey are important, but less than you may think. Without any doubts, getting good grades in college is a number one priority for students. However, after graduation, all the students learn the truth: the grades are not that important. The potential employer will not consider the grades, rather concentrating on the personal characteristics of the individual. Indeed, not so many students get jobs in their field of study, especially right after graduation. Therefore, creating a resume, students should not accent on the grades received at college.Learn how to save your moneyVery often, after graduation, students face the problem of receiving numerous bills. Usually, they do not have money to pay for them. Thus, any student should learn how to economize his/her savings. The ability to plan the budget is particularly important for every individual, since it allows using money in a wise manner.Communication is the key to successUsually, studying at college, a student meets many people. It is particularly important not to burn the bridges, since some of these people can help to find a well-paid job. This rule applies to friends, professors, and many other smart and goal-oriented people whom a student could meet during his study. Undoubtedly, commun icating with such individuals can help to build a successful career in the desired industry.Review Job ProspectsNobody knows where he/she will find a good job. Therefore, it is necessary to communicate with different people and search for more job opportunities. While some people do not consider job prospects as the helpful tools for finding a job, it is not quite true. There are many people who found their first job looking through the job prospects. Even if this job was far from perfect, it allowed gaining the necessary experience. Moreover, a student can try him/herself at different jobs in order to understand which industry attracts him/her the most.Try to Understand that Life after Graduation ChangesAfter graduation, a student will receive several important lessons. First and foremost, if an individual wants to be successful, he/she should realize that he/she is responsible for all the words and decisions. Second, he/she needs to understand that only by applying much time and e fforts, he/she can become a successful individual. Thus, he/she should forget about parties, excessive drinking, etc. It does not mean that the life will become dull and boring. On the contrary, an individual will be able to recognize his/her top priorities and find more interesting activities.

Canon in Judaism, Christianity, and Islam Free Essay Example, 750 words

Canon" in Judaism, Christianity, and Islam Introduction Canons are important laws in religion since they describe the nature of the relationship that exists between God and humans. Just as the name suggests, religious canon refer to a set of regulation whose primary objective is to guide the behavior of the adherents of a particular faith. Such religious faiths as Islam, Christianity and Judaism among many others have specific laws that guide the morality of their adherents thus enhancing the development of the respective religious faiths. The canons differ in each of the three religions thus outlining the significance differences in the three religions as the discussion below portrays. In Christianity, the Holy bible describes the laws, their sources and importance. The same is the case in Islam in which the Holy Quran outlines the laws and in Judaism where the Torah outlines the same. The holy Quran indicates that the Sharia existed even before the birth of the holy prophet. As such, the holy Quran provides a set of laws as provide by God to his people. Behaving in the manner required by the laws ad upholding the laws did not only safeguard the sanctity of the adherents of the faiths but also resulted in the creation of peaceful and cohesive societies. We will write a custom essay sample on Canon in Judaism, Christianity, and Islam or any topic specifically for you Only $17.96 $11.86/pageorder now The religious canons provide an effective platform for the adherents of a faith to maintain morality thus upholding the dictates of the faiths. The creation of the respective canons in the faiths is equally mystical since they embody the teachings and doctrines of the particular faiths. In Islam, the sharia represents the canons, which are a set of rules and guidelines taught and upheld by the holy prophet Muhammad in the sunnah. The canons describe the nature of the relationship that God required man to establish both among themselves and with Him. By upholding the specific religious laws, the canons succeed in safeguarding the longevity of the faiths since successive lineages pass the canons orally or through articulate literature. In doing this, the canons further succeed in creating the peaceful and cohesive societies envisioned by God. The same concept and role of the canons manifest itself in Christianity as well. The first set of laws in the bible originates from God as he strives to regulate the behavior of the Israelites. With the introduction of Jesus in the New Testament, Jesus reaffirms the need for upholding the laws besides introducing a feature of liberty in the religion. In retrospect, the above discussion presents the position and the role of canons in the respective religions. Al the faith presents the canons as holy and created by God. In Judaism, the laws are known as Halakha. The laws are both written and oral often passed down through a series of linages through the teachings of the religious leaders1. The nature of the canons just as is the case with the other religions strives to unify the adherents of the faith by providing a standard for behavior. This results in the creation of holistic and equally cohesive societies. The Torah, which is the holy book in Judaism, provides a chronological set of required behaviors thus providing the adherents of the faith with a series of legislations often interpreted by the leaders of the religion thus ensuring the longevity of the faith as has been the case. The origin of the canons is among the primary factors that contribute to their authority in all the three religions. In Christianity for example, God hands Moses a set of ten laws to guide the behavior and the relationship of the Israelites. The same is the case in Islam in which the primary laws are the Mosaic laws. However, the leaders of the religions developed further laws based on the basic laws given by God. Jesus Christ in Christianity for example explains that his coming to earth was not to change the Mosaic laws but to fulfil them. This validates the approval of the canons by God thus imploring the adherence with the laws. In Judaism, the Halakha have a divine origin as well since just as is the case with the other two religions, God plays a fundamental role in the origin of the laws. The introduction of Jesus Christ in the New Testament introduces the concepts of repentance and forgiveness as an effective way of seeking God’s forgiveness. Without repentance sinners, face punishments from God. The same is the case in Islam in which the holy Quran explains that the holy prophet Muh ammad revises the laws without necessarily changing. In doing this, the prophet places the canons in the dynamic contemporary society thereby fostering the growth of the religion. The canons were relative to the respective societies; this validates the subsequent revision of the laws in order to fit the dynamic social contexts. Additionally, the laws had strategic ways of ensuring adherence. In the old testament of the bible for example, God outlined ways of ensuring that the Israelites adhered to the laws. God further explains the numerous ways for the Israelites to seek restoration in case they sin. In retrospect, the canons play similar roles in the three religions. The divine origin of the canons coupled with the systematic ways of their implementation and adherence contributes to the growth of the religions thus enhancing their incorporation in the contemporary society. The fact that modern day secular governments have laws that uphold the morality and virtues espoused by the canons validates the essence of the canons in the development of both the religions and the societies. Bibliography Wheeler, B. M. (1996). Applying the Canon in Islam: The Authorization and Maintenance of Interpretive Reasoning in Hanafi Scholarship (S U N Y Series, Toward a Comparative Philosophy of Religions). New York: State Univ of New York.

Dementia Is The Only Cause Death That Does Not Have A Cure

Dementia is the only cause of death that does not have a cure and cannot be prevented. It is the loss of mental functions such as thinking, memory, and reasoning that is severe enough to interfere with a person s daily functioning. Dementia is not the name of a specific disease itself, but rather a group of symptoms that are caused by various diseases or conditions. This is referred to as an umbrella term, a phrase that covers a broad interval or set of functions or items that all fall under a single common category. Dementia is a descriptive term for a collection of symptoms that can be caused by a number of disorders that affect the brain. These include Alzheimer’s disease, Frontotemporal dementia, vascular dementia, dementia with Lewy body’s, Parkinson’s disease, corticobasal degeneration, and progressive supranuclear palsy are all specific diseases that are sub categories to dementia. People often think of dementia as a form of memory loss. And usually it doe s start by affecting people’s short-term memory. But it’s more then that, it can also affect the way people think, speak, perceive things feel and behave. Dementia makes it harder to communicate and do everyday things. This disease mainly affects older people but it is not a normal part of aging. Dementia is a syndrome, usually of a chronic or progressive nature, caused by a variety of brain illnesses. Dementia and Alzheimer’s are thought to be interchangeable. The main difference between dementia and Alzheimer’sShow MoreRelatedAnalysis and Description of Dementia Essay1741 Words   |  7 PagesDementia is characterized as a condition where the mental processes of cognition and memory start to deteriorate. It is described as a syndrome that hinders the daily lives of those who have it and is characterized by memory and thinking impairment. The most common form of dementia is Alzheimer’s Disease and the second most common is vascular dementia. Dementia is a syndrome occurring usually, but not limited, to people over the age of 40 and is due to brain damage caused by natural deterioratingRead MoreAlzheimer s Disease : The Neurological Thief822 Words   |  4 PagesWhile no one knows the exact cause of Alzheimer’s Disease, it is the leading cause of dementia related deaths to date. It was first described in 1906 by Alois Alzheimer, a German psychologi st and neurologist. Alzheimer’s Disease is a neurological disorder in which brain cells die. This death of brain cells causes progressive decline in, behavioral and cognitive ability and most notably, loss of memory (Diseases and Conditions, 2014). 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It is true that they have to do with memory, but there are major differences between dementia and Alzheimer’s disease. Misconceptions and lack of knowledge can lead to death or injury, which is why initiatives like Healthy People 2020 are so important. Dementias and Alzheimer’s affect a person’s daily life in many ways and it can be dangerous or deadlyRead MoreCase Study: Alzheimer’S Disease. Mary Wipf. Phgy 220- Gerald1252 Words   |  6 PagesPHGY 220- Gerald McGraw April 2, 2017 In the world, there are new cases of dementia for somewhere between 10 and 15 people per 1000. Five to eight per 1000 are cases of Alzheimer’s. Dementia is a term that simply defines a mentally deteriorated condition. Alzheimer’s is a type of dementia. Alzheimer’s disease is a chronic, progressive neurodegenerative disease and is the most common cause of dementia in older people. 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This disease is also known as â€Å"T he Mind Robber,† or the â€Å"Disease of Forgetfulness.† The unfortunate thing about this disease is that there is no cure. Medicines have been developed to slow the progression of the disease. It has moved up into the rankings on the leading causes of death in America to number six and the number of deaths are increasing

Cola Wars Porters 5 Forces Free Essays

Michael Porter developed five different forces in a framework he felt influenced industries. This framework was designed to help companies find ways to off-set a rival company and to help develop a more solid business plan. It has been known over the years a rivalry has existed been two of the biggest soda companies, Coca Cola and Pepsi. We will write a custom essay sample on Cola Wars: Porters 5 Forces or any similar topic only for you Order Now Three of Porter’s forces that are exemplified in this â€Å"coke war† are buyer power, barriers to entry, and rivalry which will be explained and elaborated on in the following essay. Buyer Power The retailers have a low to moderate buyer power over the consumer soft drink industry, due to the producer’s ability to forward integrate, the sheer number of buyers, and the buyer’s ability to forward integrate. Buyer power is the degree of influence customers have on the producing agent. Soft drink companies such as Coca Cola and Pepsi have used forward integration to take over their channels of distribution. They created contracts that gave them the ability to set concentrate prices for their bottlers; in turn bottlers would respond to price fulgurations by adjusting retail pricing. In 2000, when Coca Cola raised concentrate prices by 7. 6%, bottlers raised the retail prices by 6 to 7%. This demonstrates that buyers have limited control over the price changes. Coca Cola has also made great efforts to take over the bottling of their product, by establishing the independent subsidiary Coca Cola Enterprises. They began by acquiring bottlers to produce one third of their volume during 1986 which increased to 80% in 2004. This gave Coca Cola more control over retail pricing, and distribution of their products to retail stores. Since there are so many retail stores that carry products that consumer soft drink, CSD, companies make, it is hard for buyers to create a collaborative effort to resist price increases. Buyer power also suffers if retailers are fragmented and are not concentrated to a single type. Almost any type of store will carry a CSD product, which makes sales very spread out across the board. The different kinds of intermediaries involved in retail sales are Fountain and Vending machines, Super-markets, Convenience and Gas, Super Centers, Mass Retailers, and Club and Drug Stores. To put things in perspective 34 % of sales comes from Fountain and Vending, while 31% are from supermarkets. Fountain and Vending machines are mostly controlled by the CSD bottlers. Even though supermarkets may sell the second largest volume, CSD companies make up 5. 5% of their sales and also bring customers to their door. Not enough to convince you? Consider this: CSD companies such as Coca Cola produce a wide variety of products ranging from sports drinks to water, all the way to energy drinks. Coca Cola most likely will not sell a product to a supermarket unless they carry their full line of products. If the retail prices increase on the Coca Cola product they may have little control over resistance, because they rely on the other products they provide. Lastly, Coca Cola is considered the most valuable brand in the world, with 10 major successful brands and substantial power in the realm of business. Although Coca Cola may have a significant amount of power over their buyers, companies with much smaller market share, and product lines are taken advantage of by larger retailers. For example, mass merchandisers make up 14% of Pepsi’s total revenue, making that intermediary crucial to the company’s profitability. In some cases retailers do have power to resist price increases because they purchase a large number of outputs. Typically there are far more buyers than concentrate producers, which can give them leverage over smaller brands that rely on the sales they generate. Barriers to Entry When entering a market there are certain barriers that prevent a firm from becoming established, or gaining market share. In the consumer soft drink industry there are high capital requirements, unequal access to distribution channels, and brand loyalty which translates to high barriers to entry. In the text it states the price of a concentrate manufacturing plant is fairly reasonable. Manufacturing facilities cost around $25 million, and $50 million including machinery, overhead, and labor. For established companies with separate revenue streams, generating this kind of money could be fairly reasonable, especially since one of these plants can serve the entire country. Coca Cola and Pepsi operate around 100 plants each for adequate distribution of their product. New entrants would have a hard time investing enough capital that would be required to keep up with Coke and Pepsi’s istribution. Advertising and promotion costs are also high in 2004; Coca Cola spent $246,243 just on advertising their cola product. This shows that in order to compete in this industry, entrants are forced to spend large sums of money on advertising, packaging, proliferation, and widespread retail price discounting. The high capital investment also translates to lowers profit margins, which mak es entry even more unappealing. Another factor that creates a barrier to entry is the unequal access to distribution channels. Coke and Pepsi created agreements with their franchised bottlers that prevent them from handling competing brands of other concentrate producers. This prevents companies from entering an industry and using a Coca Cola bottler to get their product on the market. Also as Coca Cola and Pepsi grow in size so does the shelf space they require. As stated previously Coca Cola and Pepsi produce around 10 brands each, this constricts the amount of shelf space an entry producer will have access to. The top two cola companies have also made a significant amount of acquisitions, to boost the distribution of their products relative to their competitors. Coca Cola won 68% pouring rights against Pepsi’s 22% and Cadbury Schweppes 10%, across the United States. The reason Coca Cola has a majority of the pouring rights is because their agreements with Burger King and McDonalds, as well as their exclusive pouring rights and contracts around the world; whereas entry producers do not have the capital to invest, in buying out pouring rights. The ability to use vending machine technology requires a high capital investment from incumbent firms. Coca Cola and Pepsi offer their bottlers incentives to develop vending machine technology which accounts for 34% of the industry sales volume. Entry companies would have to invest in this technology to compete with the volume sales figures. One of the marketing goals of a company is to establish brand loyalty. When brand loyalty is achieved, customers will most likely not switch to a competitors brand. As a barrier to entry, brand loyalty is affected by many factors, such as presence in the market, or advertising and promotion efforts, to name a few. Both Coca Cola and Pepsi were created in the 80’s, as pioneers of the cola industry. Coca Cola was the first to invent the original cola recipe, and patent the 6. -oz bottle. Coca Cola also used strong promotional efforts in World War II, which contributed to brand identity. The case does not supply information regarding the sales across different age groups, but I believe figures would suggest higher sales levels across the ages compared to newer brands. It is apparent that the companies with the longest presence in the industry have the highest market share, which also directly correlates with the amount of advertising each company has expended over time. Another perfect example of this trend in the CSD industry is energy drink company Red Bull, having the largest market share while also spending the most on advertising. This goes to show by having consistently strong promotional efforts and advertising both Coca Cola and Red Bull have excelled in their markets. It is difficult for new entrants of soft drink market to match the brand loyalty Coca Cola has established through aggressive advertising over the course of the company’s existence. Rivalry In the beverage industry rivalry is at best a mechanism that drives profits and keeps the industry in motion. Coca Cola explains that they are in the position they are in today because of their rivalry with Pepsi. Rivalry is high because of the competition between top brands, low product differentiation and slow industry growth. It is clear that there is a substantial rivalry between Coca Cola and Pepsi that alone claim 74. 8 % of the U. S. CSD market as of 2004. Not only does this information tell us that there is a small amount of major competitors in the industry, but it also says that there is a fight for market share with the top two brands. This is most exemplified in the advertising expenditure of the two companies. During 2003 Pepsi spend a total of $236,396 on advertising while Coca Cola spent $167,675; the year after Coke responded by raising their advertising expenditure to $246,243. This trend also happened in 1981 to 1984, when coke doubled its advertising spending; as a result Pepsi did as well. The next variable that contributes to the high degree of rivalry is the low product differentiation. Although there are many efforts made by beverage companies to differentiate their product from others, there are no truly unique attributes about a single CSD brand. Each cola company provides a elatively similar option in packaging, container size and ounces per container. It is typical for companies such as Coca Cola and Pepsi offer 10 different brands, 17 container types and provide many discounts and promotions. For example Coke make Sprite and Pepsi has Sierra Mist and Dr Pepper owns 7UP; this creates a rivalry over who has the best lemon lime soft drink product. To show my point, Pepsi launch ed â€Å"The Pepsi Challenge†, which gave customers the ability to try out the different brands and see how they compare. Pepsi knew they needed to find a way to show consumers the difference between their brand and the competitors. This approach fueled the rivalry among other CSD companies especially Coca Cola. Slow industry growth spurs rivalry because it calls for companies to develop new competitive advantages and core competencies to keep sales alive. The market share for cola products has dropped from 71% in 1990, to 60% in 2004. Other products such as energy drinks and bottled water are increasing in market share, as consumers switch their focus to more functional and healthy alternatives. Goizueta said, â€Å"The product and the brand, had a declining share in a shrinking segment of the market. Signifying the need for soft drink manufacturers to find new ways to boost sales and increase rivalry. To put a number on these increasing trends, bottled water volume sales grew by 18. 8% in 2004, compared to 7. 6% non-carb CSDs and1% CSD growth. Top companies now have to find ways to proliferate their CSD products in relation to their rivals. It is also a definite possibility with the slow sales volume growth o f 10 billion cases in 2001 to 10. 2 in 2004 that companies will invest in new beverage arenas such as the functional category, thus creating new rivalries. How to cite Cola Wars: Porters 5 Forces, Papers

Phuket Beach Hotel Essay Essay Example

Phuket Beach Hotel Essay Essay Located at Patong beach. Phuket Beach hotel has some underutilized infinite. The hotel has an option of outsourcing this infinite to Planet Karaoke Pub for a monthly rental income. Alternatively. the hotel can construct a saloon itself as such saloons are fast spreading in Thailand and pull many new clients and turning income for itself. Such capital investing determinations are the really critical determinations for any organisation as it will hold to populate with its effects for many old ages. A comprehensive survey is required to make up ones mind which of the proposed undertaking is traveling to be most profitable in the long-run. All investing options need to be studied wholly and all the pros and cons should be listed to enable the company proprietors to do appropriate concluding determination. Thus. for such determinations. Capital budgeting is done which help the organisation select which expenditures will bring forth higher income over the multi-year period. After making capital investing analysis for the two proposed investing programs. the Planet Karaoke Club undertaking seems to be more executable. We will write a custom essay sample on Phuket Beach Hotel Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Phuket Beach Hotel Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Phuket Beach Hotel Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Although the Beach Karaoke Pub undertaking is more monetarily honoring. it is besides more vulnerable to assorted menaces and undertakings negative EACF under such state of affairss. Planet Karaoke Club undertaking is besides more attractive because it guarantees fixed rental income for 4 old ages of the undertaking life. where as the income is unsure for the other undertaking. Beach Karaoke Club stands the benefit of enrolling the internal surplus and already trained staff. . If the transportation is efficient. it will hold a zero chance cost. But there is a possibility of deficit in work force due to the big new undertaking. and hiring of staff brings with itself addition in the costs. Hotel’s gross will besides be affected due to any negative affect on the sale of the suites. This in bend will besides hold an impact on the operating disbursals related to the room. which is straight relative to the room gross revenues. The initial investing for this undertaking will be of decor. furniture and equipments. Salary costs. nutrient and drink costs. fixs and care costs will be the major disbursals for this undertaking along with other operational disbursals. In this analysis. merely incremental hard currency flows are relevant. This is why involvement payments are non taken into consideration. Even depreciation is deductible for revenue enhancement intents and do non account for hard currency flows. These two reciprocally sole undertakings can be ranked through assorted assessment standards. On the footing of given capital information. an 11. 0 % of leaden mean cost of capital is computed. Same is used for dismissing all the hard currency flows in the undertakings. Equivalent Annual Cash Flow method ( EACF ) is used to compare the two undertakings more efficaciously with respect to length and clip. This method is so designed to supply for the clip value of money. The four other suggested standards are besides used but they have there ain defects. where as. EACF provides with accurate conse quences for ciphering the existent economic growing on annual footing for the whole undertaking life. It is seen that the Hotel ( board of managers ) uses the Average Rate of Return on Investment ( ROI ) and Paybak period methods to measure its capital undertakings. although these two methods do non supply accurate analysis. This is so because these two methods do non take into consideration the clip value of money. which is an extreme of import construct. The Payback period method further ignores the benefits that will happen one time the wage back period is over. The ROI method is besides inconsistent because you are non puting when leasing. Ignoring the defects of the two methods for the clip being. and utilizing it for the analysis. we compute an mean ROI of 39. 17 % and payback period to be 2. 43 old ages for the Planet Karaoke undertaking. Where as. the ROI for Beach Karaoke Pub comes out to be 43. 7 % and 2. 58 old ages as its payback period. Net Present Value ( NPV ) method can besides be used for measuring the undertakings. It is an efficient manner of gauging economic addition with regard to clip value of money. but once more this method can non be used for comparing assorted undertakings with different life times. Yet. utilizing this method we compute the NPV $ 384. 204. 55 for Planet Karaoke Pub and $ 1365622. 91 for the Beach Karaoke Pub. The Internal Rate of Return ( IRR ) turns out to be 67. 31 % for Planet Karaoke Pub and 34. 12 % for the other. This method which is used to mensurate the efficiency of the investing has its defects. Evaluations utilizing this method might hold multiple values and it presumes that the interim hard currency flow can be reinvested at IRR. which is non right. The Equivalent Annual Cash Flow. being the best analytical tool is besides computed and used for determination devising. The EACF of Beach Karaoke Club is estimated to be 323. 731. 71 and 124. 103. 76 for the Planet Karaoke Pub. Due to its income certainty. even the sensitiveness analysis shows that Planet Karaoke Club is a better pick. The undertaking brings with itself assorted benefits. The undertaking guarantees gross by agencies of monthly rental income and one-year fixs and care charges. The major disbursals include the care charges. which are every bit distributed over the project’s life. As this undertaking doesn’t need all the available infinite for the nine. the staying infinite can besides be used for doing an back street for the hotel. A comparative analysis will demo that when the wages of the Beach Karaoke Club undertaking exceed 5. 47 % of its gross revenues. the Planet Karaoke undertaking becomes more cost-efficient. Additionally. Beach Club project’s EACF will be less as compared to the other undertaking. if the gross revenues gross is less than 89. 69 % of the expected gross revenues. This undertaking seems more vulnerable to effects of capital cost due to its longer life period. Furthermore. this undertaking will once more be less preferable if its Cost of Capital ( COC ) rises above 25. 98 % . There are assorted other factors which can non be expressed numerically. but they do hold a major impact on the undertaking and hence on its choice. One of the major such factor is the safety and security issue. The development of a Karaoke Club will ask for many unwanted invitees like drug nuts. drinkers and felons. There incoming will certainly consequence the visits of people along with their household and kids and therefore. will convey approximately negative impact. In order to cover with any un pleasant fortunes. more security guards will hold to be hired which will convey with itself an addition in the operating costs ( informations for this is non provided for the analysis ) . On the other manus. such nine would besides convey with itself extra investing and sponsorship. As the analysis brings to illume that it is more good for the Hotel to out beginning the under-utilized infinite instead than develop a saloon itself. Wanida should propose investing recommendation in the favour of Planet Karaoke Pubs. This undertaking retains a positive EACF under unfavourable state of affairss and warrants fixed income.